The Industry

Demands within the fast growing window cleaning market

As you have seen with your own eyes, the market for window cleaning continues to grow rapidly.  From new construction to existing businesses and homes, everything built today has a lot of windows…….and there are not enough professional window cleaning companies to meet the demand.  There is glass as far as the eye can see and it matters to home owners and business owners / managers that their establishments are clean and the service is done by licensed and insured professionals.  Think of restaurant. If a restaurant has dirty windows…imagine what the kitchen looks like!  It’s necessary for business such as the ones in strip centers, stand alone restaurants, office buildings, just to name a few to maintain clean windows year round or their customers will notice.   For home owners, having clean windows on a house will make the entire home look sparkling clean. That’s why even medium priced homes have their windows cleaned often. You know the old housewives saying, “I don’t do windows.” 

The window cleaning industry is made of these three primary customers.  Fish Window Cleaning provides service to the first two:  low rise commercial and homes.

Low Rise Commercial – This category includes strip malls, grocery stores, printers, furniture stores, restaurants, banks, retail stores, service stations and garages, car dealerships, low rise industrial and office parks, warehouse facilities, apartment and condominium complexes, etc.   The average commercial customer has their windows cleaned both inside and outside 12, 24, or 52 times a year.  A no hassle, very professional, and reliable window cleaning service are the key traits the decision maker looks for.  A handful of business owners will choose a one man show window cleaner based purely on price alone and forgo the assurance of reliability, safety, insurance, and professionalism.   However, the vast majority of business owners who still want a competitive price will choose a window cleaning company with uniformed, licensed, bonded professionals.

Residential – Companies focused on providing residential window cleaning services will often dabble in low-rise commercial. Most other window cleaning companies compete on price, which severely limits their ability to grow.  Their lack of “growth strategy pricing” often prohibits them from obtaining basic business needs, such as a business phone line, adequate commercial general liability insurance, workmen’s compensation insurance, bonding, etc.  The residential sales peak occurs during the spring around Easter and fall before Thanksgiving.  Many residential window cleaners are forced to invest money in equipment that will allow them to provide other services such as deck washing, siding cleaning, snow removal, screen replacement and repair, blind cleaning, and even hanging Christmas lights over the holidays so they can remain in business during the summer and winter months without having to lay-off employees. Because most residential window cleaning companies are only one or two person operations, they will typically have a ceiling on their sales.  They just don't have the manpower to grow.

High Rise – This is a completely different business than residential or low-rise cleaning.  The sales process includes Request For Proposals or RFP’s, contracts, and a very long close cycle.  Companies that are classified as “high-rise” window cleaning companies do not usually provide services to non high-rise customers.  When they do, it will typically make up less than 4% of their business.  High-rise window cleaning companies can be as small as a 2-man operation that may own or rent the equipment required to complete their jobs, or they may be large, established window cleaning or maintenance companies.

FISH's competitive edge 

FISH focuses on low rise commercial and residential window cleaning.  From the first moment a customer meets a Fish franchise owner there is a notable difference from the competition primarily in the area of customer service.  For business owners, their experience is then solidified by the ongoing service that is handled by trained, uniformed, professional window cleaners.  Commercial customers choose Fish because of year round reliability.  Business owners want the peace of mind that their windows will be cleaned on the right schedule and the job is done with little to no distraction to their customers.   Home owners want bonded and insured window cleaners who they trust to work inside their home.  FISH window cleaners go through extensive customer service training prior to cleaning homes.